About Us

Prof. Chris Odindo

Chris is a seasoned academic with extensive experience in business, writing, and consultancy. His career began in the financial services industry in Kenya before he was transferred to New York and subsequently to Fenchurch Street in London. Chris was awarded a scholarship to pursue an MBA and later collaborated on a joint Harvard-MIT project in Boston, focusing on technology commercialisation strategies. After that, he returned to England to undertake a fully funded PhD, where his thesis explored the competitive and innovative implications of social and technological spaces.

Throughout his career, Chris has worked on a range of consulting projects and reports that have influenced decision-making within leading blue-chip organizations in the City of London, including HSBC, AVIVA, Scottish Widows, the Royal Bank of Scotland, and Barclays. His work has also informed consumer and campaign groups such as the Citizens Advice Bureau, the Personal Finance Education Group, Which?, the Campaign for Community Banking Services, the Consumer Credit Counselling Service, and the Joseph Rowntree Foundation. Additionally, Chris has engaged with policymakers to help inform policy including at the HM Treasury, the Department of Work and Pensions, the UK's financial regulator, and the Financial Ombudsman Service, as well as lawmakers in both the UK House of Commons and the House of Lords.

In recent years, Chris has shifted his focus toward higher education policy, strategy, and practice, concentrating on quality assurance, curriculum development, student engagement, and innovative pedagogical approaches in the age of AI. This shift has led to his regular involvement in contributing to the UK's national policies and reports by several bodies, including The Quality Assurance Agency, Advance HE, and the UK government's AI taskforce.

Chris's pedagogical focus and passion lie in authentic assessments, innovative entrepreneurial mindsets, and emergent technologies like generative AI. He has recently secured funding to develop what he terms the "AI Enhanced Adaptive Pedagogical Model and Tool," which is currently being considered for commercialisation as a university spin-out. Chris is also working on another pedagogical model: The Generative Knowledge Advancement Model.

As an entrepreneur, Chris has founded and successfully exited multiple companies, including the first SAAS white label online insurance and rating software in the East African region. He is also a public speaker, currently conducting a public lecture series on technology and innovation, and how universities need to rethink their value proposition, including by 'thinking AI'. Generative AI is of particular interest to him given its implications for innovation and transformation.